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SEO, or Search Engine Optimisation, aims to improve a website's visibility in search engine results pages (SERPs). SEO involves optimising various factors such as content, keywords, backlinks, and website structure. The goal is to attract organic (non-paid) traffic to the website and improve its overall online presence. SEO takes time to show results. When you optimise your site, you might not see quick changes like paid campaigns.

You can perform SEO with the proper knowledge, tools, and dedication. Plenty of resources available online, including guides, tutorials, and courses, can help you learn the fundamentals of SEO. You can optimise your website by educating yourself on best practices and staying updated with industry trends. This will improve your search engine visibility and attract more organic traffic. However, it's important to note that SEO is a continuous process that requires ongoing efforts. My favourite resources include Search Engine Journal, Semrush Academy, and Google Search Central. You can also use free SEO tools online, such as Google Search Console.

Whether it's worth paying for SEO services depends on various factors, including your goals, resources and budgets. Professional SEO services bring expertise, experience, and resources. An SEO freelancer can deliver faster and more effective results than doing SEO on your own. SEO experts can create strategies tailored to your business needs. They can also manage technical aspects and stay updated with industry trends. You can find SEO Perth Services to tailor your small business to Perth customers. Please note - some agencies focus on link-building strategies, but we focus on on-page SEO to achieve goals that align with your business.

The timeline for SEO results can vary based on factors like competition, the current state of your site, and the scope of work. Initial improvements might appear within 3 to 6 months, but significant results often take 6 to 12 months. SEO is a long-term strategy where consistent efforts typically lead to the best outcomes.

We track important metrics to measure the success of an SEO campaign. These include organic traffic, keyword rankings, conversion, and bounce rates. We also monitor page load speed and address technical issues to ensure optimal performance. These indicators help assess the effectiveness of your SEO efforts and guide necessary adjustments.

SEO (Search Engine Optimization) and SEM (Search Engine Marketing) are critical strategies for boosting online visibility. SEO is about enhancing your website's organic search rankings through keyword optimisation, content development, and technical improvements. SEO aims to increase your site's visibility in search engine results pages (SERPs) without incurring extra costs for placement. SEM, in contrast, involves using paid advertising to achieve higher visibility on search engines. This includes methods like pay-per-click (PPC) advertising. In this method, businesses bid on keywords. This helps their ads appear in the sponsored sections of search engine results pages (SERPs). SEO focuses on achieving long-term, sustainable growth, while SEM delivers immediate visibility through targeted paid ads.